Marketing Corner: Year-End Growth Tips
By Kimberly Alford Rice
It is early November and there are less than two full months left of this year! How time flies!
Adapted from notes of business management coach Kathleen Cashman, below are just a few tips that may help as you wind your year down and begin planning for 2012:
1. Do something different
– in fact, do 5 things that make you feel uncomfortable (but enable you to grow)
2. Re-connect with a friend this week
(enjoy the experience)
3. New connections:
take 3-5 of the new connections you have gathered in the past month and do something with them personally – not a newsletter but a call
4. Remember gratitude
– are there some people who are helping you build your practice that you want to thank – send a note – not an email – stand out and speak words of gratitude.
5. How are you really doing?
Call 5-7 of your contacts/referral sources and make appointments to have the “how am I doing” conversation – engage them in your growth
6. Become Invaluable
– find out how you can become a crucial member of your firm’s client teams – what can you do for them? What do they need? How can you become invaluable?
The year is almost over – spend just a few minutes creating the lists: what I did well this year and want to do again next year. What I did not focus on this year but want to next year; What I want new next year; Thoughts and ideas list. As you begin to develop these lists – they will become the basis for your 2012 and beyond plans – if you have not started to develop these, it is now time to do so. If you need help, let me know.
Kimberly Alford Rice is principal of KLA Marketing Associates, a business development advisory firm focusing on legal services. As a law marketing authority, Kimberly helps law firms and lawyers develop practical business development and marketing strategies which lead directly to new clients and increased revenues. Additionally, Kimberly provides career management services to lawyers in transition. She may be reached at 609-458-0415 or via email at firstname.lastname@example.org.