How much time does rainmaking take? by Lisa Goldstein
Living is entirely too time-consuming. -Irene Peter
"How old are you"? -A question that I would normally consider taboo; has been proposed to me during three out of the last four business meetings I have conducted. Since I will be turning the Big 40 at the end of next month, I am particularly sensitive to this question. When I reveal my age, the usual response is, "Wow, I thought you were much younger." This is a double edged sword. Every woman wants to appear youthful; however, with age comes wisdom. Because I am a consultant, wisdom is a necessary trait. Therefore, as a wise woman rounding the next decade of her life, I have decided to devote this column to a topic that is very pertinent to rainmaking, time.
In today's fast paced society, we are all are trying to figure out how to cram two days of activities into one day. This is compounded by the fact that most lawyers still bill by the hour, so everything must be prioritized against the billable hour.
When I coach a lawyer, inevitably, the first question the lawyer asks me is; "how much time will it take for me to reach my business development goals?" I can not respond with a simple answer. Two lawyers spending the same amount of time on business development will have different results. Your time commitment will vary depending upon your network, your practice and your social skills. However, the lawyers who are the most successful at rainmaking set the goal of business development as a top priority in their lives.
Business development is a way of life. Since you are selling yourself, you need to think about rainmaking during every aspect of your life. In order to be successful you will have to make sacrifices. You will miss time with family. You will miss time churning out "billable hours". Yet you will gain a sense of freedom in knowing that you have the kinds of relationships that will make you successful independently.
I've made business development a top priority in my life. It's not always easy. Sometimes I don't tuck my children into bed at night because I am at a networking function. Sometimes I wonder how I am going to continue to satisfy my existing clients and retain my next client.
The one thing that I am certain of is this. As I continue to set my goals, and build relationships, my business development moves forward. In turn, I have the freedom to choose the work that I enjoy. I hope that you decide to make rainmaking a priority in your lives so that when you round the Big 40 you too will have this autonomy.