March 18, 2008

Governor Edward G. Rendell to Serve as Keynote Speaker at YLD Annual Meeting Tuesday, March 25

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Governor Edward G. Rendell will be the keynote speaker at the Young Lawyers Division Annual Meeting and Reception Tuesday, March 25 at G, 111 S. 17th St., below Davio's, from 5:30 to 7:30 p.m.

Tickets are $35 and include an open bar and heavy hors d'oeuvres. The YLD will officially welcome its new chair, Scott P. Sigman, at the event. The F. Sean Peretta Service Award will be presented to Maria Feeley of Pepper Hamilton, LLP. The Craig M. Perry Community Service Award will be presented to DaQuana Carter of Pepper Hamilton, LLP. Dechert LLP will receive the YLD Vision Award.

The event is co-hosted by Young Advocates for Mural Arts, which will be holding a raffle where the winner will paint a new mural with a friend, and receive lunch at a Center City restaurant. To purchase tickets click here.

YLD Happy Hour to be Held at the Redesigned Finn McCool's Tomorrow Night

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Join the YLD on Wednesday, March 19 for its happy hour at Prime Lounge, located on the second floor above Finn McCool's (12th and Sansom).

After closing in summer 2007 for renovations, Finn McCool's has recently reopened as an Irish pub with 16 taps on the first floor. Prime Lounge has a DJ and bottle service.

The happy hour will be held from 5:30 - 7:30 p.m. and will feature drink specials and appetizers. The first 70 people to arrive will receive a drink ticket. This happy hour is sponsored by Summit Court Reporting, who also co-sponsored 2007's Lawyerpalooza. No RSVP required.

Meet the Legislators Reception Wednesday, March 26

The Barristers' Association of Philadelphia invites you to a Meet the Legislators Reception on March 26 from 5:30 to 7:30 p.m at the Mayor's Conversation Hall in City Hall.

Members of City Council, Congress and the General Assembly will be in attendance. If you would like to attend, please RSVP to Sozi P. Tulante.

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Volunteers Needed for Law Week April 28 - May 2

The YLD seeks volunteers for Law Week events. Law Week is a weeklong series of programs placing Philadelphia lawyers in the community to educate the city's youth and the public about the law through direct interaction.

Some of our Law Week activities include:

Lawyer in the Classroom – Volunteer lawyers and law students will visit different schools throughout the week to address students' concerns about the law and the legal issues that affect them as they enter adulthood and answer questions about the legal profession. If you are interested in volunteering, please contact Kelly Gastley or Josh Ryan.

Legal Advice Live! - A free, daylong ask-a-lawyer event spanning across Philadelphia. On Wednesday, April 30, dozens of Philadelphia attorneys will gather on Independence Mall to provide free, in-person legal advice from noon to 2 p.m. in Center City. Attorneys will provide answers to legal questions on a broad range of topics, including landlord/tenant law, divorce and child custody matters, wills and estate planning, real estate law and employment law. If you would like to volunteer, please contact Abbie DuFrayne.

Also on Wednesday, April 30, volunteer attorneys will go into the community and give free legal advice at select Free Library of Philadelphia branches. To volunteer contact Abbie DuFrayne.

Legal Line - Also on Wednesday, April 30, from 5 to 8 p.m., area residents can call lawyers at 215-238-6333 and have their legal questions answered free and confidentially. The lawyers will staff a phone bank at the headquarters of the Philadelphia Bar Association, 1101 Market St., 11th floor. If you would like to volunteer for Legal Line (either April 30 or a future date), please contact Stephanie Mensing.

The Trials of Goldilocks and the Big Bad Wolf – On Thursday, May 1 from 9 a.m. to 12 p.m., volunteer attorneys will use the facts of the well-known fairytales, Goldilocks and The Three Little Pigs, as the basis for criminal trials. Volunteers act as prosecutors, defense attorneys and witnesses in the criminal trials, which include opening statements, examinations and cross-examinations of witnesses, closing arguments, and instructions of the juries. At the conclusion of each trial the students are given the role of the jury and determine whether the Big Bad Wolf or Goldilocks are guilty of a crime. To volunteer please contact Heather Herrington.

Lawyer for a Day - Volunteer attorneys, law students and judges pair with high school students and take them into the courts to learn more about the process of the judicial system as well as the role lawyers, judges and juries play in our community. Several city courtrooms will be open to allow the participants to observe proceedings. This program starts at 8:30 a.m. on Friday, May 2 at the Philadelphia Bar Association, and all participants are invited back to the Association’s 11th floor Conference Center at noon for a concluding lunch, which includes a keynote by a guest speaker. If you are interested in volunteering, please contact Carey Chopko or Corey Davis.

Also if you know 4th, 5th, 6th or 12th grade students, teachers or parents at a Philadelphia public, parochial, charter or private school, we are seeking submissions for:

· Edward F. Chacker Essay Contest - Named for past Philadelphia Bar Association Chancellor Edward F. Chacker, the 2008 contest offers a $1,000 college scholarship to a high school seniors who attend public, parochial, charter or private school in Philadelphia. Seniors are asked to write an essay of at least 1,000 words on the question:

Do you think that school officials should be permitted to search a student's computer, iPod or iPhone? Why or why not? What factors should a court consider when deciding whether it is proper for a school official to search the contents of a student’s computer, iPod or iPhone?

The 4th Amendment to the U.S. Constitution is supposed to protect the privacy and security of individuals against unreasonable searches by government officials. However, school officials also have an interest in protecting the safety of their students and teachers. Students may want to address the possible kinds of information that could be on a computer, iPod or iPhone - like voicemails, emails, text messages, documents, videos, etc. - that could be illegal or perfectly legal but highly private information.

In addition to the scholarship, the winner will read their essay at a Naturalization Ceremony on May 1, 2008. Submissions should include the student's name, address, telephone number and school on a cover sheet accompanying the essay. All entries must be received by Amy Muldoon at the Philadelphia Bar Association, 1101 Market Street, 11th Floor, Philadelphia, PA 19107 or amuldoon@philabar.org by NOON on Friday, April 11, 2008.

· 2008 Poster Contest - All 4th, 5th and 6th grade students who attend Philadelphia public, private, charter and parochial schools are invited to participate in the 2008 Poster Contest. Students are asked to: Draw a picture that best illustrates how law provides opportunity and equality in our community. Posters should be produced on standard 22" x 28" poster board and students should include their name, address, telephone number and school on the back of the poster. First, second and third prize savings bonds will be awarded. All entries must be received by Amy Muldoon at the Philadelphia Bar Association, 1101 Market Street, 11th Floor, Philadelphia, PA 19107 by NOON on Friday, April 11, 2008.

If you would like to volunteer or know of someone who can, please contact us or forward this information to them (including teachers or parents of students in the 4th, 5th, 6th or 12th grade). With your help, we look forward to a week of successful events.

Enlist Your Secretary or Assistant to Help You Market by Stacy West Clark

Hi Happy Lawyers! This month's marketing tip is: Enlist your secretary or assistant to help you market.

Your secretary can assist you in many non-billable client development activities and help you deliver outstanding client service (which we saw last month is a major factor in getting more work from existing clients).

Here's what you need to do:

Be great to work with. Praise the assistant (a lot) for good work. Know his/her kids' names and ages, hobbies. Do lots of things to make sure his/her morale is high.

Explain the cases on which you are working. Explain how the secretary should describe her/his job to the public ("I am an assistant to a Philadelphia attorney at a top law firm who helps companies being criminally investigated." "I work with one of the top real estate lawyers in Montgomery County who helps developers with land use and zoning issues.")

Explain how to answer the phone. Greeting, etc. Develop a strategy for when you are out of the office if clients call.

Explain who your clients are and introduce them (and their secretary) to your secretary or assistant.

Here's what your Secretary/Assistant Should do:

Google Alert your key clients and contacts (business and individuals).

Research the internet to prepare "dossiers" on your key clients (including annual reports, information on their Web sites, mentions of them in the news, information on who their other lawyers are, etc.).

Ask questions about the cases on which you are working to better understand how he/she can best assist.

Provide ideas for improving client service. (Communications, responsiveness and more.)

Execute an "emergency plan" for reaching you or getting a client quick help in your absence.

Calendar your clients' birthdays, check for promotions, record children's names.

Act in and outside of your office as an ambassador of your firm and you.

Learn everything he/she can about what the firm does and what its lawyers are skilled in doing.

Help keep your Web bio up-to-date. Provide your webmaster with speech handouts/articles written. Make sure you have a marketing lunch/breakfast date each week.

Stacy West Clark, Esq. is President of Stacy Clark Marketing LLC, a firm dedicated to helping lawyers and law firms grow their business. She can be reached at stacyclarkmarketing.com.

If you would like to be on the mailing list of the Delaware Valley Law Firm Marketing Group, a free group that holds monthly lunch programs (for free!!) on important marketing topics, please email Stacy or go to dvlawmarketing.org.

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